purpose: to create value to the community

spirit: team spirit and pragmatic innovation

objectives: building open, learning, international modern enterprise

values: integrity diligent cooperation achievements

management concept: every operation of the system in place

marketing philosophy: integrity business to create value for customers

design: the design of each product to maximize customer value

innovative concept: everything should be done to find a more reasonable manner, methods and interpretation

Quality concept: Quality depends on people's quality

Talents: who is both the quality and capacity of personnel

employee relations criteria: understanding of inclusive cooperation and support