in the 42-year history, the Huayang Group both advantages and opportunities and difficulties and obstacles. Huayang bull by the horns, sweeping forward, standing proudly trend of our head, in the relentless battle and victory song of victory to complete a task at different stages of history. Huayang generation leaders vision, the situation develop in line with the strategic objectives of the times, a leading children Huayang blood strides in the right direction of protection.
Ningyang Pesticide Factory (formerly Huayang Group) was founded in 1966, was born in the planned economy era. At that time the company aims to produce urgently needed to meet Chinese resistance to pests, pesticides, corporate strategy is very simple, that is the premise of guaranteeing quality, are issued by higher production targets.

with the planned transition to a market economy, Ningyang pesticide plants enterprise must be aware of modern culture in market competition. In 1995 several large enterprises in the national media collection to social corporate logo, slogan, advertising creative, etc., through the Shandong Academy of Fine Arts professors, famous writers, writer (Lee Cunbao), and marketing experts work together and decided the line pesticide characteristics, corporate logo, slogan. Huayang is marked by the "Huayang Pesticide" acronym "HY" art of combined deformation of the red day and crop patterns. Crop under the sun, is a "Chinese" word consonant "H" of the deformation, is "agriculture" consonant "N" of the deformation. "Red Day" for the big red "seedlings" as emerald green. Three slogans are: ① gold, silver as farmers praise; ② Huayang Pesticide harvest bridge; ③ to Jinshan, hope Yinshan, Huayang Pesticide is a patron. These initiatives show that we began to pay attention to market and customers, the corporate image as one of the means to attract customers.

1996, with the maturity of China's market economy, a wave of corporate restructuring over the motherland. Ningyang pesticide plant at this time follow the situation, transformed into "Shandong Huayang Pesticide Chemical Industry Group Co., Ltd." to complete the enterprise from a planned economy to a market economy fundamentally changed. The changing nature of corporate business strategy to bring major changes to meet the increasing market competition, Huayang Group to build a modern enterprise as the goal, all-round development of the strategic elements of corporate culture.

1997 collection to the community to plant song, "Huayang Huayang China's Sun" radio and television release, Huayang not only among millions of peasants rooted in the culture, while making employees more love Huayang. In 1998 the company spent heavily to recruit an international consulting firm, Zhejiang chi is an overall plan, the pesticide industry in China created a precedent for the overall planning, and ultimately produced a business purpose, strategy, style, philosophy, training and other elements of the Division. From the competitive to enter a higher level.

design of the main elements of corporate philosophy:

1. Enterprise purpose: dissemination of advanced technologies, and promote a good harvest.

2. Enterprise development strategy: brand strategy, technology leadership strategy, processes, marketing strategy, capital operation strategy.

3. Business philosophy: to discover and meet customer needs, the importance of providing value for money services; for world agriculture. Market without borders; to seek and maintain technology leadership in the industry; seek competitive advantages through cooperation; good at using information to create wealth; protect the environment, is to protect ourselves.

4. Enterprise style: careful planning, precise operation.

5. Training Division: generations of hard work, only the Huayang Group today, senior performance, soaked their hard work and sweat, then people should know how to inherit and carry forward, innovative, dedicated, easy to learn, self-confidence self-reliance, respect for colleagues, family love, the pursuit of a better healthy life, to grow together with the Huayang Group.

1999, Shandong Huayang Technology Co., Ltd. established. In October 2002, Huayang Technology to issue A shares in Shanghai stock market, the development of enterprises plug off the wings.

for enterprise organizations, the nature of a series of changes, and the impact of the country's new industrial policy, Huayang Group of companies strategy has been adjusted in time,

1. Increased business and political responsibility, that "safety day number, the lifeblood of environmental protection, employee (customer) interest is no small matter, by the team atmosphere of heart King." This reflects the Huayang of safety and environmental protection and employee (customer) interests of the attention, and advocate the tree upright, and enhance the execution of the determination.

2. Modify the business development strategy, namely, "integration of industrial advantages, foster chemical cluster, green economy, the pursuit of efficiency benefits." Huayang Group according to its own advantage, expand investment scale, and create a complete industrial chain to increase competitive advantage and business, and efforts to build green business, based on the realization of efficiencies to maximize efficiency.

3. Increase entrepreneurial spirit that is "part man, hard work, implementation of the first, the results first" (execution is productivity, that is, the vitality of enterprise development, competitiveness, the result is everything, the process is the liberation of the implementation is to implement).