corporate philosophy on the radio and television system, including philosophy, entrepreneurship, business purposes, strategy, management philosophy, corporate style. Corporate philosophy reflected in the system: Beyond (Surpass), value (Value) and action (Action) three meaning (also called "SVA" concept), where "value" is the core, "Beyond" is the spirit of "action" is the norm . Interdependence among each other to promote common development.

"beyond" philosophy: create "innovation every day," the spirit of enterprise, to expand thinking space;
"value" idea: establish the "need is the value of the" business philosophy, constantly striving for excellence;
"action" idea: culture "focuses on action, your innovation" business style, the hope into reality.