1, the brand first: commitment to improve, "Liao Cable" brand awareness, reputation, value, loyalty .

2, the customer first: strengthen the "internal customers", "the next process is the customer" concept; to promote the concept of change for marketing ideas, meet customer needs.

3, honest: to win the trust of customers in good faith, win the trust of employees, gain the trust of in partnership, this is the "sun line" based on the community and continue to make the foundation grow.

4, harmonious development: creating opportunities for employees, create value for society, create benefits for shareholders, the pursuit of harmony and stakeholders to achieve the overall efficiency of the overall best.

5, Quality

Liao cable cable, ease to use and take preventive measures, to change your future;

6, the cost

through effective operations, a low-cost suppliers;

7, delivery

constantly seeking ways to make users feel easy with our transaction;

8, employees

interest in each enterprise a person.

cultural expressions

(a) horses mechanism - through various channels, the introduction of high-quality and experienced personnel.

(b) of the horse mechanism - through competition, performance evaluation, survival of the fittest mechanism, develop and use talent.

(c) horse mechanism - through communication, training, education and other means to tap the potential and motivate employees.

(d) horse mechanism - to have a special contribution of staff to give leave, travel, study opportunities for learning and other benefits .

(e) self-regulatory mechanisms - to work in the problems and errors, requirements "shall not conceal, timely reporting, there mistakes will be corrected, mistakes will be changed, before the punishment after treatment, warning, emphasizes self-discipline, improve their work. "

(six) team - this is the essence of corporate culture, to show employees seek common ground, unity, cooperation, complement each other units, the common struggle for the realization of value of the company and willing to sacrifice the spirit. Company culture is not an individual's intelligence, but by every employee groups together to create spiritual wealth.
User-centric services, not to undermine relations with the user's persistent pursuit of the expense of maximizing short-term interests;

a corporate culture with excellent organization must be a learning organization.

Liao cable companies to upgrade their learning progress in space, and constantly improve their market competitiveness, mounted the most extensive development stage.