InBev Budweiser beer in the snow into a foreign target low-end brand
Yesterday, Anheuser-Busch InBev and snow Group Co., Ltd. and Kirin Dalian (China) Investment Co., Ltd. reached an agreement to acquire snow Brewery Co., Ltd. Dalian 100%of the shares. This is the second win of Harbin beer, Budweiser, InBev again in the Northeast territory expansion.
Yesterday, the world's leading brewer InBev announced that Budweiser: Anheuser-Busch InBev and snow Group Co., Ltd. and Kirin Dalian (China) Investment Co., Ltd. reached an agreement to acquire snow Brewery Co., Ltd. Dalian 100%of the shares. Therefore, the transaction also requires approval by government departments, the company did not disclose the amount of the transaction.
To expand Budweiser Northeast territory
It is reported that heavy snow Brewery Co., Ltd. was established in Dalian in 2001, and has become the top market share in Liaoning Province One of the three wineries in 2010, sales of more than 20 million tons.
For the acquisition, InBev Budweiser side said, looking from the product line is the company's existing brands to add, because the company already has high-end brands Budweiser, in the high-end brand of Harbin beer. The acquisition snow, precisely in order to compensate for the low-end brand market.
Low-end foreign brands into the new target
decade, as foreign beer wantonly invaded, well-known local Chinese beer brands continue to "fall." "Golden Gateway", "Harbin", "Qingdao" and a series of brands in both foreign equity participation, holding the figure. Which only Belgium's Budweiser brand to have more than a dozen local, and Japan's Asahi is the second largest shareholder of Qingdao Beer. The acquisition of Budweiser on the snow, in fact, also from the hands of Japan's Kirin bought. Can say that the top ten beer makers in China, only Yanjing and Venus have no foreign shares. If the first decade is well-known foreign brands in China and the collective capture of beer, then the next decade may be the low-end market, foreign brands in the strategic offensive. The AB InBev move to pass a clear signal.3