Southern News in the past few months, buy and B2C get news of high finance, but in the end of the gainers is Focus Media. 23 evening, Focus released the second quarter of fiscal year 2011 financial results, its pre-tax total revenue of $ 196 million, an increase of 48%of the main business, second quarter net income of $ 42.8 million, an increase of 69%It is worth mentioning that e-commerce is the fastest growing segment of the advertising categories, including e-commerce and fleet services, including Internet service class has accounted for 11%of advertising revenue, while only 8%last quarter, also < P> Focus Media CEO Jason Jiang said the interactive screen will serve as the focus of the next Focus Media's business. According to reports, the new generation Focus interactive LCD screen in the fourth quarter in Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, Hangzhou, Chengdu, the city unveiled seven, next year is expected to be extended to 20 cities. "Focus is now producing 30,000 units of interactive screens, interactive screens next to each sensitive area are equipped with RFID, consumers with a special swipe card, the ads, offers consumers will import a text message cell phone and we believe The move to advertising effectiveness more measurable. "Focus Media vice president Ji Hai-rong told reporters the South, e-commerce, FMCG and other industries advertisers on this new business have high hopes that they intend to by a separate group of new platforms gift delivery.
However, Jason Jiang said, the audience does not currently using the effect model fees, charges or length of use. Such as the advertiser for each 15-second ad one week the price is 188,000 yuan, which is a city for coverage. "Focus on January 1 next year will begin to adjust the price."