core values: Masato, get down to business, genuine

corporate mission: to create customer satisfaction for employees to create happiness for the community to create value

Vision: to create powerful enterprise Create a century Kazuma

entrepreneurship: Honesty pragmatic, Houde dedicated; cooperation spirit, dedication and innovation

Corporate style: simple, efficient, economical, robust

concept of development: the quality of decision power

Business talent: faith-based, human-oriented, ability and political integrity, but the move

--- Masato interpretation of core values, down to business, genuine

a, Masato :
Kazuma operated business, is to transfer power and information to millions of households, the construction of mansions and the lifting of ten million people are suffering, after all, is to improve the quality of human life. In the future, we will provide to the community more and better products and services. All we are engaged in business, no one, no, no, "Masato", but can not.
We advocate "Masato", on the one hand is the company to respect the staff, care staff, create a good human environment, to staff a broad platform to display their talent and development opportunities, will be "people-oriented" specific implement staff training, work and life and career development. On the other hand, Kazuma joined the staff must have a healthy personality, the right attitude, good character, demonstrate to the community and the million Maren Hao Ran Kazuma upright, honorable image. To this end our staff should be truly concerned about the quality of their literacy and, through continuous learning and communication, and constantly develop their own honest, straightforward, pragmatic, honest, responsible, challenging change, beyond the self, tolerance, self-discipline, punctuality, obedience, unity, cooperation, etc. good quality.
"Masato" on enterprises and employees of the common requirements are: the body is, the words are, equality, communication, collaboration and information sharing.

Second, get down to business :
improve our quality of human life in the noble cause, "do the right thing" is the macro-strategic decision-making must always be grasp of a criterion, including now the cause of the constant pursuit of doing business professionals, stronger, bigger, and new entrants into the industry for future selection and timing and to determine accurately; the "right things" is a business decision makers, managers until the junior staff should adhere to the guidelines.
"Job", it has the basic meaning is:
1. Business law, tax law, the corresponding commitment to corporate social responsibility to contribute to society, promote the harmonious development of society; for staff to provide better benefits and good working conditions; legitimate for shareholders to maximize profits; treat customers, providing customers with high quality, environmental protection, high technology products and services.
2. For all employees, including managers at all levels, the "job" requires careful, meticulous, professional and treat each of our work to ensure that our work can make the internal customer and External customers are satisfied, and strive to do the day the day complete, more attention to subjective efforts rather than on external excuse, to do any work, should be cost-conscious concepts and cash flow in order to maintain competitive advantage. At the same time, loyalty to enterprises, strict compliance with corporate rules and regulations, the conservative corporate trade secrets, without prejudice to the interests of enterprises, enterprise resource and does not occupy the property, etc., and should be bold in seeking the right to solve the problem through communication method, instead of complaining , doubt, defamation or give up. Establish a sense of hard work, sense of dedication, integrity, sense of innovation and market awareness, customer, service, and make sense of these outstanding to be embodied in the work.

Three genuine :
we are advocating the "authentic", not the pursuit of the perfect quality of products as simple, although this is also "authentic" an important component.
1. We should strive to maintain good quality of corporate assets and improve the ability to fund operations, ensure that the company reputable and always maintain a positive social image; we should enable the organization, culture, management, brand, etc. always a healthy, efficient operation and development trend, to ensure the company's strategic objectives, institutional processes, assessment and other health and normal development incentives; we should make full use of resources and continue to promote system integration and technical innovation, ensure that the company become a considerable anti-risk ability, sustainable and healthy development of the "strength of enterprises."
2. Focus on the performance of their overall competitiveness of our products and services, and continuously improve products and services, reputation, reputation and loyalty, and then establish a competitive advantage Kazuma brand, a important foundation is the perfect product quality, to leave the base, all castles in the air, so our product development, manufacturing, cost control, quality management, staff training should always focus on the pursuit of the perfect quality of products the "core" to the , to create customer favorite boutique products and industries.
3. People are the most important factor in staff's "quality" good or not, directly determines the ability of the business so long and strong. Our staff, should have a high sense of responsibility and professionalism, dedication to the pursuit of the perfect work quality, output quality, reliable, high performance products; our managers, especially senior managers, should have a strong dedication and innovative spirit, a high degree of professionalism and leadership. We adhere to the pursuit of the perfect personal qualities, emphasizing teamwork, loyalty and trustworthiness. The only way to win the trust of colleagues, customers and even the trust of the community trust, and thus will greatly enhance our value.