· emphasis on staff development - to develop staff capacity as the company's continued rapid growth of the core strategy

· advocacy initiative - a proactive attitude, is the achievement of all business on the premise

· innovation - management, technology, service innovation is the value we offer our customers the source of

· a sense of urgency - for the needs of customers and partners to make a fast feedback is key to success

· continuous improvement, the pursuit of excellence - continuous improvement of our processes, products and services, never satisfied