social identity refers to the size of the company's contribution to society;
customer's identity is refers to the company's customer needs satisfaction;
employee recognition is reflected in the company to provide a harmonious and progressive work environment, most people in this atmosphere in the pursuit of a career achievement, get everyone to pay with their own suited to reward each employee with three Thai companies for the proud;
employees, customers, society constitute the company's entire value chain system.

corporate culture, from the values of each member within the organization, identification with the sum of the three Thai e-business culture is the company that every employee will be placed in the reality of their environment, constantly to think about: do we need? What can we do? To achieve our ultimate goal? Then planned, down to earth to implement and achieve.

◆ uphold the scientific concept of development of enterprises, reflecting the effectiveness and efficiency principles;
◆ adhere to customer-centric "customer value";
◆ adhere to the "electronic attention the latest developments in science and technology, is committed to the modernization of financial services "business purposes;
◆ adhere" to provide customers with perfect service "business philosophy.

three Thai flag from" Santai "The first word written spelling the letters "ST" clever combination of the deformation group.
◆ logo quasi-physical forms: as a tool of ancient hard "plow." Symbol of three Thai people down to earth, relying on hard work to harvest the fruits of the spirit of labor, and "plow" derivative of force, suggesting that three Thai people full of cohesion and solidarity.
◆ sign anthropomorphic form: like the athletes on the starting line ready to go. Metaphorical three Thai people worked hard, technological innovation, enlightening the future, always stand at the forefront of electronics, with the world's sincerity and confidence, leading the trend of the times.
◆ overall logo colors, "Santai" blue-based (ie, sky blue and sea blue). Sky blue symbolizes the sky, showing the three Thai rigorous scientific attitude, dedication to community aspirations and high-tech products, Hongyuan frank and honest service, a metaphor Santai in science and technology, electronics, information and other areas of high perfection , the future is infinitely bright; sea blue symbolizes the sea, showing three Thai people feel myriad, dripping into the wide sea of male feelings, to create excellence for our customers excellent quality, a metaphor Santai targeted toward the future path and strength of the run, the pursuit of endless.
◆ overall mark, or things or people, static to dynamic, static and dynamic affordable to Italian shape to form ideographic, pregnant with meaning, and strong visual impact, composition specification.