enterprise culture is the long-term development process in the formation of the core value of the unique management style, and for all employees to follow the common sense of ethics and guidelines. Company through the implementation of CIS strategy, the enterprise MI (the concept of culture), BI (behavior) and VI (Visual Identity) for system innovation, shaping the corporate image. With the import of CIS, the company has established a set of rules and regulations, standardize employee behavior, improve the quality of the employees. Company to "promote Huaxing spirit, admired Huaxing ideas, promote Huaxing, presentation Huaxing style" for the purpose, the founder of the "China Star" and monthly, timely and comprehensive reflection of the staff thought, ideas, behavior and performance, enhanced employee sense of belonging; The company actively organize various cultural, sports activities to enrich the cultural life of leisure staff to further strengthen the enterprise culture.

>> Philosophy

business purpose: casting vitality, making all things of life

Business philosophy: integrity heaven and earth, odd Zhengfangyuan

Entrepreneurship: pragmatic, Atsuyuki rushed

competition concept: empathy, virtual, win-win symbiosis

talent: motivate, activate, poly people, Xing popular

Development: green, people, diversity, international

efficiency concept: the lowest operating costs, the best scale, maximum profitability

>> Business philosophy: integrity heaven and earth, odd Zhengfangyuan

business philosophy stems from Confucianism and resourcefulness of the ancient Chinese treasures - The Art of War by the economic success of the company for many years

practices are formed, the basic point by the honesty, and other areas of philosophy is odd comprising the following four levels of meaning:

1, honesty is the fundamental enterprise Liren Hing

honesty is the traditional Chinese virtues, but also the successful operation of the Ming and Qing merchants the core of business ethics. Although it is an old proposition in the market economy today is still of great practical significance. Honest way of doing things, honest up the enterprise promoting enterprise, reflects the company's development, effective competition, but more attention and customers, and partners win-win, common progress and social values.

2, change is the eternal theme

market are constantly changing, Huaxing people knowledge of the market has been elevated. Changing needs of users, the market environment is changing, changing strategies of competitors, to establish change of (constantly changing) philosophy, and rely on the concept of innovation, technological innovation, management innovation, service innovation, and surpass themselves with a new novelty, to change the system change, is to achieve the corporate mission and purpose of the key.

3, with students being odd, rigid relative to push competitive strategy

those who fight to is, to surprising wins. "The Art of War? Potential articles." Rigid with Push and has changed, Qi is the phase transition and life support. Volatile market situation, demand for fixed form, can change due to market changes, competition changes, the conventional methods and unconventional methods, software technology and hardware technology, the flexible use of timely and appropriate manner, is to master the competitive initiative, the companies do a good job larger and stronger resourcefulness good policy.

4, standardization of the management system

no rules, no standards. Adhere to the laws of market economy, to comply with the new competition rules in line with international practice, regulate marketing practices, standardize enterprise management, the establishment of standardization of advanced management system and the system, and to implement a real business guarantee of success.

business development, business success, by technology, by management, by capital, but also by the honesty of the people control the market with a philosophy. Culture is the soul, people-oriented, Dexing rate, to grasp the timing, location, strange is, radius, is the company's core philosophy.

company takes the strengthening of corporate culture as a business development strategy an important part, through the role of corporate culture to integrate and enhance the cohesion and solidarity.