corporate vision: to continue to create value, achievement centennial

efforts to create value, continuous development, health, sustainable, and always maintain corporate vitality.

business goals: to become China's leading real estate blue-chip companies

core values: cultural cohesion, harmony and win-win
; to customers with high quality products and services;
a satisfactory return to investors;
to employees in order to achieve self-worth platform;
to partners to mutual benefit;
; to a return to the community of love.

business philosophy: professionalism, integrity, quality, human, understanding
; a professional security products and services;
each practice with a sincere commitment;
; used to build a good quality of life;
attention to human detail with love;
with understanding communication reasonable demands.

entrepreneurial spirit: dreams, passion, innovation
Dream:
passion:
innovation:

create a world brand," century-old "has become the most competitive listed companies in China.

bid farewell to the success or failure, and Yiu-wing outlook, burning fire and heat, dynamic, willing to run to a better King.

with innovative ruler measure the pace of development, continue to implement management concepts, techniques and innovative enterprise system upgrade ; inspire employees to create the energy to forge ahead with the times, innovation, continuous improve competitiveness