< P> Qingdao Aucma Co., Ltd. in Qingdao Aucma Electric Company, based on on December 28, 1998 made by the formation of joint-stock reform. December 29, 2000, A shares in Shanghai Stock Exchange listed high-tech forum, a Shandong Province by the Chinese Academy of Sciences and Ministry of Science and earlier identification of high-tech companies. Since its establishment, the company "no best, only better" corporate values, adhering to the "promote progress in the industry, seek cooperation and win-win" business purposes, innovation and development, hard work, a home appliance industry leader in the field; especially 2006 to carry out the second venture, the company through the development of ideas and promote the adjustment of comprehensive reform, business outlook has a new look, new attitude is to meet the new take-off.

company under the jurisdiction of home appliances division, electric car division, business companies, import and export companies, solar companies, business equipment company of 19 subsidiaries and employs more than 4,000 people. Our main industries are refrigeration appliances, electric vehicles, small home appliances, with annual output of 3 million freezers, refrigerators, 1 million, 1 million electric cars, small household appliances production capacity of 300 million units, has the world's advanced non- fluorine freezer production base, is the world's major supplier of cold chain. In 1995, Aucma was the 50th session of the World Statistics Conference, National Technical Progress Evaluation Center as "king of Chinese electric freezers," freezer products have been ranked for 14 consecutive years of sales in the domestic industry first; refrigerators has grown rapidly and has become the company new economic growth points; electric car has been maintained since 2005, domestic industry sales leader; small home appliance sales are the forefront of the domestic industry.

Along, Aucma implement quality branding, innovation and promote the brand to serve the brand, market-driven brand, brand strategy, achieved remarkable results, a series of "China Famous Trademark", "China Famous Brand "," key support and development of China's export brand, "" most influential Chinese people consume the brand "and" China Top Ten Influential Brands "awards, in 2007 the company became the industry through the inspection-free refrigerator manufacturing exports business, brand value rising, China has become one of the most valuable brand, the brand in the international influence is growing.

Company always pay attention to product quality, to create fine works. 1994 through ISO9001 quality management system, adopted in 1997, ISO14001 environmental management system, adopted in 2001 OHSAS18001 occupational safety and health management system certification of international three, and initial implementation of the first three system integration. Starting in 2000, achieved with 6sigma, QC and other management methods inclusive management style, enhancing the overall quality level.

Company of "real service, one hundred percent satisfaction" principle of service, established a nationwide sales network, the establishment of the company's headquarters, the provincial service centers with special service providers three service system, responsible for product installation and maintenance services; with the current large-scale household appliances, fully functional 24-hour call center system, while the company has a strong technical force, services, professional installation and maintenance of quality after-sales service team. Aucma company to implement one-stop place for users to type of service, internal management of the implementation of a vote in the end of the management process, while stationed at the county level rural community service networks, the implementation of community service, allowing users to feel the first time real Aucma it is in, fast service.

Companies adhere to the "good faith compliance, development and win-win" principle, has been observance of good faith, the partners act in strict accordance with the contract, to ensure mutually beneficial and win-win. According to this principle, the company has built a strong domestic marketing network, and through video conferencing systems, information exchange system to achieve a multi-level interaction, effective communication, greatly accelerating the speed of market reaction. Currently, with domestic Aucma has a strength of more than 500 area agencies, nearly ten thousand retail outlets established a good working relationship marketing network covers all domestic provinces and cities. Aucma 2008 became the first "home appliances" successful companies. January 4, Aucma in Jinan Zhangqiu sold "home appliances" work carried out since the nation's first subsidized refrigerator, then, Aucma in the "home appliances" work to achieve good results, to be the relevant departments of the recognition and praise. The end of 2008, Aucma have 10 freezers, 15 refrigerators and 15 washing machines, winning in 2009, "home appliances" project, the scope has gradually expanded throughout the country. To make the "home appliances" products to better meet the needs of the rural market, Aucma set up a professional R & D team and technology platform, developed cost-effective, easy to operate, environmentally friendly energy-saving products, and rural areas have been established in the county and township a service network for rural users to provide timely and thoughtful service.

Through active implementation of international strategy, Aucma influence in the international market and competitiveness are growing. On the one hand, and actively absorb advanced management ideas and methods to enhance the international competitiveness of enterprises, such as the full implementation of 6Sigma process control management, and widely with international standards, the product has passed the European CE certification, American UL, Russian GOST certification Australia COA certification 160 international certification, and repeatedly from the world's leading multinational corporations in product quality, technology, design, production and environmental protection, comprehensive assessment to the fore, with GE, Siemens, Unilever, Coca-Cola, Pepsi, etc. multinational companies have established a good working relationship. On the other hand, actively and effectively explore the international market, strong existing markets in Europe and America, development in Africa and other emerging markets, products have been exported to Asia, Europe, America, Africa and Oceania, more than 100 countries and territories, annual export growth of 30%or more. Aucma product is being more and more foreign customers and praise.

Aucma follow "to meet customer needs, ensuring the company's interests to ensure that the interests of employees, enhance business and the pace of social development" business philosophy, social responsibility, to promote enterprise development and social harmony to make a positive contribution. In energy saving, environmental protection aspects of the implementation of cleaner production, and actively participate in national recycling system of waste home appliances, the development of recycling economy, the implementation of CFC-free alternative. In philanthropy has made a significant contribution.

Looking ahead, Aucma will be the second venture as an opportunity to seize new opportunities, creating new business glory.