quality, environmental and occupational health and safety policy people-oriented, to protect health security; deepen management to meet customer demand; prevent pollution, comply with laws and regulations; beyond the self, to create the industry advanced.

company logo named" green growth of round. " Logo ordered eight trapezoidal chain-driven expression "sustainable development, and growing," the historical character; the main green tone of the green gear to symbolize the industrial enterprises; a circle to symbolize this stage of the main products cigarettes paper, and highlights around the core business drivers related to a wide range of strategic orientation, focus on customer needs also means that future extension of integrated pulp and paper products; continued counterclockwise rotation of the gear in order to show the Prudential who dare to continue in the face of adversity innovation, the spirit of the work beyond the self; center of the graph in blue circle (water color) represent for the creation of sustainable and harmonious society and contribute their strength and value of the corporate mission.

Prudential mascot Miao Miao

Miao Miao's mascot, the anthropomorphic cartoon characters, from Italy," a healthy, lively, honest seed " . Lively, simple and honest smile, displaying the Prudential's simple, hard-working and a broad mind. We are willing to with open arms to meet four friends, to meet market challenges; optimistic, open-minded look, displaying the Prudential person danger, creative, active and aggressive, with both hands to win the Prudential's growth; hand-held needle red pine, paper streamers dancing, friends from around the world to showcase the Founding of the Prudential - continuous afforestation, use of recycled fiber to produce recycled products, and promote human health and natural living accompanied by harmony.