Huafang Limited (stock code 600448) is located in the beautiful city of the Yellow River Delta - Binzhou. Total assets of 1.5 billion, with exports amounting to $ 150 million annual sales income of $ 2.1 billion in annual production capacity of 200 million meters, including 120 million meters fabric, printed fabric 70 million meters of textile fabric 50 million meters 5 million sets of bedding clothing 2 million, for nine consecutive years by the Chinese printing industry, printing and dyeing industry associations as "top ten enterprises."
"Forge ahead in unity, pragmatic innovation" is Huafang management philosophy. In recent years, Huafang reform-driven, market-oriented, concept of scientific development, to management for marketing, to management for efficiency, the work has achieved rapid development. By the National Textile Product Development Center is designated as "printing product development base."
"Honesty, service supreme" is Huafang adhere to the marketing concept. Best to improve product quality, large-scale adjustment of product structure, to achieve import substitution, export development vision. Expanding high-tech, green products, while extending textile industry chain, the development of regional economy, with many domestic famous enterprises to maintain a close a powerful combination of long-term strategic partnership. In product development has always maintained, "I have no people, who have my spirit," the strong, gradually "reduce value added" of the road.
The past two years, in product innovation as "new materials, new techniques, new style" of the three new principle to create products unique personality and characteristics of responsibility, not only enriched the connotation of enterprise products, but also for domestic outside the market energized. Developed Tencel dyeing and finishing technology has been recognized as the UK Acordis company "Tencel (China), the core of strategic alliance members", "China Tencel fabric dyeing and finishing technology leader unit", as a national technology development projects by the provincial Science and Technology Progress Award. Soybean protein fiber fabric, cotton/nylon satin elastic printing, silk stripe double-sided fabric dyed sand, bamboo twill stretch fabric, Cotton fabric high woven bamboo, double moldings stretch fabrics, natural stretch of the card finalists " Fabrics China. "
In the development of green products, Huafang to pollution as the company's strategic goals. Attracted committed to green business, focused on creating healthy living environment, to society, return humans. Only in recent years, the cost for sewage treatment in the nearest million. Truly reflects the human Huafang love, cherish life, to treat the corporate philosophy of nature for human survival and development efforts.
Promote the building of enterprise culture sustained and healthy development of enterprises play a decisive role. Huafang respected "united, progressive, pragmatic, innovative" concept of corporate culture. Believe that unity is strength, enterprising produce energy, practical wisdom cohesion, innovation and hope. Bigger and stronger as the Huafang making unremitting efforts.
Corporate culture is the driving force of existence and development of memory, corporate and cultural infiltration and influence of business, management and interpersonal skills at all levels. Huafang as an export 80%of the total production companies, products, intense competition, frequent international exchanges. In recent years, the development of the reform program to improve management practices, the company regard the satisfaction of the masses, workers benefit as the starting point and ending point. Promote emotional management, the company's employees into management in human care. Attitude, kind and genial to treat their staff; status, democracy and equal respect for employees; methods, informed intimate understanding of staff; life, solve problems and care staff; personality, set a good example affect the employee. Huafang company knows the significance of corporate culture to shape into 2004 in order to further the "people-oriented" Zhichang policy, the company occupational health and safety management system into the annual work plan, that "care staff, health and safety." After hazard identification and risk assessment, developed in line with the objectives of the enterprise features, continues with new ideas, new concepts, new thinking, new values promote and nurture the corporate culture, and is being recognized by the majority of employees and the backbone.
As companies focus on internal management and high-tech product development for domestic and foreign markets has injected vitality. Currently, the products are exported with the green barrier, known as Europe and America, deeply by customers, economic efficiency successive rise, to expedite the construction of China's "Cotton Capital", "textile base" to contribute to the pace.