a cultural gene: record, win
record: the courage to develop and innovate (with courage, strength , dare to innovate)
win: professional focus, continued success (with wisdom, method, the pursuit of excellence)
Second, the corporate vision:
Vision: as the world's passenger car business models.
close-ups: bus within five years to become a leader in China, the world leader in passenger cars.
Third, the corporate mission:
and its related fields in the passenger transportation around the world to create superior value.
Four core values
Innovation (Innovation): the concept of innovation, technological innovation and new management innovation, mechanism innovation.
Innovative thinking to achieve business leadership, innovative management methods to achieve a leading, innovative technology to achieve product leadership. Our pursuit of breakthrough innovation to maintain thinking and behavior of the times, and ultimately self-transcendence.
Mastery (Specialization): professional focus, attention to detail, excellence, excellence.
Professional focus, is an attitude, is everything to achieve optimal attachment. Excellence, a spirit is everywhere in pursuit of the perfect persist. Mastery of technology, specialization of management, creating the product specialization, specialization of the business.
Boosting (Aspiration): progressive, and progressive, dare to vie with one another, face the challenge.
The face of market competition, we make progress, full of energy, maintaining a rapid response force and sensitivity; face difficult challenges, our firm belief, dare to vie with one another, with indomitable courage and power.
Fusion (Harmonization): on the order issued, pull together, beyond self, to share success.
Our unity and cohesion, and multi-co-moving fusion of ideas, intelligence fusion, fusion power, in obtaining their own development, to achieve overall harmony to create a good business bureau.
5, brand slogan: global reach of the power