corporate culture to integrate into the business of the body, in-depth employee of the heart, must be of the text as action-oriented philosophy for the practice of the corporate culture into the business and employee behavior is the end result of corporate culture, which is a change to the abstract concept of value for the image, from general to specific, from the idea of allowing workers on the value of knowledge, identity, to eventually become beliefs, consciously practice the process. In recent years, business people-oriented, leading to enhanced cultural awareness, optimizing management, three-dimensional Publicizing, role models, to promote advanced experiences and other measures to make culture is rooted in the hearts of workers.

1, strengthen the leadership of cultural awareness, promote exemplary behavior. Leader in corporate culture preacher, evangelist, is primarily responsible for implementation. Their level of cultural awareness, directly determines the level of the building of enterprise culture. In recent years, business leaders not only personally extract the main ideas, and take the lead in practicing the concept, personally speaking, personally attend to himself to do, for example. The concept of practice required of workers, their first execution, so that the formation of corporate culture atmosphere, to bear fruit, deep into every aspect of management. In leadership, led by managers at all levels of consciousness to the concept of culture into the business management, business conduct and marketing practice, and continually optimize the distillation.

2, optimized management model to achieve carrier linkage. Corporate culture is the essence of management features. Only into the building of enterprise culture management system, management tools and management methods in order to use cultural means to achieve the management of the upgrading. Therefore, the corporate culture to take root, we must focus on management innovation, through the promotion of the management process reengineering, the cultural factors gradually into business management, regulatory Innovation and Benefit. In recent years, companies to seriously implement the "Create first-class enterprise master plan", have implemented a sophisticated management, inventory efficiency, "3 +1" inspection activities, rich management tools and innovative management. Since these activities reflect the corporate culture connotation and promote realization of business strategy, the abstract values of the adoption of specific management practices reflected, so that workers consciously accepted and implemented in post work.

3, Publicizing enhanced three-dimensional, relying on activities to promote. To carry out healthy, a variety of activities is an important way to achieve cultural roots. In recent years, companies have held the business and cultural knowledge contests, story ideas collected, Tour lectures, speech contest, singing contest, "Art Festival" and other activities, so that the participation of employees face more than 90%. Print "Corporate Culture Handbook" and the corporate image of the album, the image of television films produced in the internal media column in the downtown section to establish the altitude of billboards, the group's cultural concept of a touch, look see.