business purposes: people-oriented ; according to business innovation and development for the benefit of the community

philosophy: practical development work creating prosperity

Entrepreneurship: united struggle honest quality and efficient pioneering

Staff spirit: loyal diligent hard work and dedication innovative and pragmatic and efficient contribution

system concept: to establish scientific and standardized system for effective management of human system, follow the law, the law must sound the alarm bell system principles

quality of ideas: quality innovation continuous improvement so that the user first 100%customer satisfaction

Talents:
1, people-oriented meritocracy Yin both moral and academic merit-based competition
2, respect for knowledge and respect for the talents promote team spirit and against the concept of collective self-righteous individualism

's price inversion concept:
love, trust and respect everyone's contribution to the pursuit of excellence and improve achievement, relying on teamwork to achieve common goals