(1) innovation: learning and innovation are the cornerstones of our success, consumers are the source of our innovation. promoting innovation and continuing success is the only way of innovation. we challenge stereotypes, trying to find new ways to meet the needs of consumers, of beauty, the courage to explore dared to do what others can't do our ongoing self-assessment that encourage creative thinking, and constantly improve workflow and enhance the level of technology research and development.

(2) cost concept: cost is the success of the country, saving money is making money. advocating pragmatic, oppose bureaucratism, to do the right thing the right way, and strive to do everything do their best.

(3) talent concept: we respect every employee. we attract and recruit outstanding, ambitious, there are various professional skills management of technologies people we provide training and professional development opportunities for employees; we employee is the main criterion of selection, promotion and reward their performance, we firmly believe that the determinants of success and failure lies in whether or not the company has played a tremendous force of employees and talent. 

 (4) of honesty: does not talk about integrity, not being, does not talk about integrity, not far from its fiscal deficit. we advocate for telling the truth, against lying, empty talk, lies, and boilerplate; our operations adhere to the legal text of the provisions and spirit of connotation. we firmly believe that we are taking every action, every time a decision always adhere to the company's values and principles; we are guided by and to fulfil our commitment, loyalty to the company, customers, colleagues Frank. 

(5) service concept: we to most fast of speed on consumer of demand, and on external market of changes, and on company internal of problem take effective action, we actively enterprising, in work in the fight for highest of career standard, and efforts to we by do of any things are do best, meet consumer demand of process should is a created and perfect of process ; We focus on and between consumers, distributors, vendors provide quality and quick service, creating a total of-win situation; and our employees, customers, suppliers, society share a common goal, we want to work with all parties to contribute to achieve the purpose of establishing harmonious and friendly relations.

(6) the team concept: mutual trust and close cooperation between the various sectors, as a team to maximize the interests of the company as the goal, common success with proud we promote personal obedience as a whole, the part to the global, compromises the spirit of cooperation, pursuit of the overall cohesion of the force and the best benefits; we also advocate between companies in different sectors, Spirit of mutual service between superiors and subordinates, through service to improve internal efficiencies.

beautiful six: honesty, love and perseverance, confidence and careful, modest

enterprise spirit: dedication, focus, integrity, innovation