Anqing marine diesel engine co., Ltd. construction of enterprise culture program (2009)

    with the constant perfection of socialist market economy, competition will be presented as a cultural force directly between enterprise competition. enterprise culture is the soul and spirit, is the most strategic management thought and modern enterprise management methods, has a direct impact on enterprises ' core competitiveness of enterprises, determining key factor in the rise and fall. in order to better promote the construction of corporate culture, enhance the company's core competitiveness, and promote healthy, sustainable and rapid development of production and management, speeding up the ship in group "five world-leading" development goals and the company of "innovation and stronger" development vision, specially make Anqing marine diesel engine co., Ltd. construction of enterprise culture program (2009).
    a realistic significance and philosophy and corporate culture construction of
  : (I) relevance
    construction of enterprise culture is a natural formation in enterprise development values and its physical and chemical forms of sublimation system organize, refine, so that it gradually to the conscious state transition process from nature is that an enterprise develops to a certain stage, On their own ideas, behaviors, institutions and image conscious adjustment process. as a State-owned enterprises, in the long-term development of the company, forming a number of unique and distinct cultural traditions, but these cultural factor base is in the natural, spontaneous State, have not been system, sort, extract, and sublimation of science. current company are in second times venture of key period, as company of established and development, as a new reform of company system enterprise, strengthened enterprise culture construction, integration, and refined, and cultivation unique of enterprise concept, actively advocate representative enterprise beliefs, and show enterprise image of team spirit, implementation unified of behavior specification, is to market of objective needs, is implementation enterprise development strategy target, achievements Centennial Foundation of important guarantee. Accordingly, strengthening enterprise's cultural construction, finishing, refining, and discarding the traditional culture, inheritance, sublimation, innovation and corporate culture, is the only way of achieving sustainable development.
   , (b) guiding
    with Deng Xiaoping theory and "three represents" important thought to guide, to group on strengthening enterprise's cultural construction requirements as standard, with the goal of improving the core competitive power of enterprises, carrying out the scientific concept of development, adhere to the correct culture, created around the company's goals, through the construction of enterprise culture system, on the staff of guangronggan, and pride, External image and strength of the company, formed according to the company development strategy called for, with the era trends and the the company characteristics, healthy enterprise culture system and the identity for the majority of employees. for coherence of enterprise culture and enterprise strategy, business development and staff development in harmony, advantages and competitive advantages of enterprise culture in harmony, to achieve the development goals of the company to create a good cultural atmosphere.
    the second, the work of enterprise culture construction and its objectives and tasks
    through learning, advocacy and practice, getting the enterprise cultural construction work initially on institutionalized and standardized track, and connotation of enterprise culture system gradually for the majority of staff awareness, recognition, become a leading concept of production and management of employee activity and behavior, creating favourable internal and external environment for enterprise development.
   1, build a corporate identity management model, to establish a modern enterprise system as the core, actively explore and meet the company's production and business operation and management mode of market competition, a scientific and rational system, achieve the overall optimization of the management level, increased competitiveness.
   2, creating a learning-oriented enterprises, improve their overall quality, strengthen the education and training of scientific and cultural knowledge, expertise and dedication to education, fostering team spirit, and continually enhance the overall quality and creativity of the workforce.
   3, cultural activities, enrich employee life, through labor emulation, sports activities, enrich employee amateur cultural life, cultivate employee sentiment, improve staff quality, enhanced enterprise cohesion, togetherness and pride, a sense of belonging of the employees.
   4, create beautiful production, living environment, to cater to the relocation to the new factory construction environments, suit measures to local conditions, plant cleaning, greening and beautifying, improving cleaning production and safety and environmental protection, establish a good corporate image.
   5, build, value system under the new situation, in order to adapt to market competition environment and long-term development requirements, to ship under the guidance of the spirit, study on nurturing business ideas, values and the characteristics of a company code of ethics, formed the dominant culture of the company.
   6, in accordance with the group requirements, establish a unified visual identity system, basic elements have been gradually perfected systems and application systems. overalls, employee cards, office environments, factory to order specifications, Stark's company as a second personality, on the enhanced enterprise cohesion and employee pride.
    and basic principles of enterprise culture construction in
  : (I) adhere to the principle of people-oriented, and construction
   in the construction of enterprise culture to fully play the leading role of leading cadres in the construction of enterprise culture, fully mobilize the enthusiasm of the employees in the construction of enterprise culture, initiative and creativity; to adhere to people-centred, respect for the human personality, concern for human values, Stimulation of human potential, enhance their ideological and moral quality, scientific and cultural qualities and life products in nature, as a long-term strategic task in the construction of corporate culture for employees realize self-worth to provide an open, fair and impartial development opportunities and platforms.
  , (ii) adhere to the principle around the Center, serving the overall situation of
   in the construction of enterprise culture, firmly establish the thinking of development is a top priority, focusing on the Central, serving the overall situation, persist in enriching and perfecting enterprise culture in the practice, efforts to achieve sustained political harmony and stability, economic growth, cultural development situation. and manpower arrangements for production and management and enterprise culture construction, support companies with outstanding cultural guidance and implementation of strategic objectives.
   (iii) upholding the principle of promoting development, and pursuing effectiveness
   in the construction of enterprise culture, attention has to be real, do solid work, and seek practical results, should be based on actual, in the management of the enterprise cultural construction into operation, in accordance with the requirements of the system, practical, long-acting, past combining, practice-oriented, down-to-Earth, perseverance, and oppose formalism, avoid quick success, Construction strategy of company development with distinctive corporate culture system.
  , (d) adhere to the principle of combination of overall personality development of unity and
   in the construction of enterprise culture, it is necessary to correctly handle group of common culture and personality of our company culture, to adhere to the Group company corporate culture as the norm, on the premise of ensuring cultural unity of the group, actively cultivating and creating a culture with its own characteristics, pay attention to maintain the Group's overall image.