Brand Architecture - Hisense Group Co., Ltd. - Cardofcom
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Brand Architecture
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brand

Hisense Hisense

brand meaning:

"Hisense" from the "Welcome to Wikipedia", "Prudential Unlimited" two idioms, Hisense English trademark "Hisense" by the "High" and "Sense" combination, represent a "high grade", "high enjoyment" and "high tech" means.

multi-brand:

formed Hisense, Kelon, may sound, LDK composed of Hisense brand galaxies.

brand vision:

respected the world to do business.

Kelon Kelon

Kelon, the English name "Kelon", on behalf of the imagination, a sense of science and technology and unlimited scalability, the first letter of "K" do focus, adding "Hisense orange" exceptionally highlights, jump, keep making progress and a symbol of the vitality of innovation, and "Kelon Blue" is representative of the balance of business , real, and not deep, not shallow, steady pace on the other side.

may sound Ronshen

may sound, moral quality win, with useful features and popular mass brands. English name of "Ronshen", simple and fresh, top left corner of the design coupled with a flashing star, add luster and vitality that mark. Response and concerns highlight the capacity of sound business approach to customer needs, also on behalf of reliable, innovative technology and quality, as the sound into the unlimited power capacity. Lively sense of rhythm in English and the full mark.

LDK Savor

"LDK" name comes from the English "SAVOR", "SAVOR" in English means "enjoy", we interpret it as "just a Savi's service, you can enjoy all of the appliances."

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