1. enterprise culture
a, and business concept: integrity · implementation · harmonious · innovation · excellence
II, and strategy target:
1, and Enterprise total target:
enterprise into three strong · brand State monument · development movement leisure · promote people happiness health
"interpretation"
enterprise into three strong: company must to has "King ' s revenge" spirit, must Ascend into national Qian three name ranks, to aim higher, Lease without care, pursue;
brand standing Monument: believe in yourself, but also to create a " people's strong brand-name ". after China famous brand product, by all staff of Bo yi, will create another brand-name products to become the new monument;
development of Sports leisure · people happy and healthy does not have to explain?
2, total quality objectives (and quality):
creating · higher · double first-class
"interpretation"
: a good system performance! (ISO9001:2008 standard, has "performance" the word for inclusion), only the system can ensure the quality.
high: you must cultivate customer loyalty to the brand. customer satisfaction, not necessarily loyal (ISO9001:2008 Standard), only loyal to back into customer value, however, how can we stay on the degree of satisfaction on the measurement line.
double first class: first-class product quality, first-class service quality in the market. (TQC think services is not only after the sale)
three, mission:
to health to ride their own responsibility to help you host a happy tomorrow,
four, values:
customer focus, to create a unique value to achieve and exceed customer needs, everything for the customer.