Shenyang red medicine pharmaceutical co., Ltd. is a Sino-British Joint venture. the first was established in 1957, has more than 50 years of history, is one of the first old Shenyang enterprises. it is shouldering the burden of excavation and civil prescription, is one of the State-owned pharmaceutical enterprises of the national focal point support at that time. through thick 50-year history of settling, now Shenyang red domestic focus of traditional Chinese medicine of medicine has developed into a modern enterprise, Mayor of Shenyang, Li yingjie, had encouraged companies "must be stronger and Shenyang red medicine". Shenyang red medicine man worthy, judge, and strategically, seize the historical opportunity, beginning in 2008 the assets reorganization and implementation of brand promotion strategies.

in past 50 years of development course in the, history Shenyang red drug people always abide by "makes sinopharm boutique, Yukichi Fukuzawa human health" of enterprise purposes; adhering to "conscience medicine" of business concept; strictly in accordance with national GMP standard for production management and quality management, while is committed to and commercial partners established with health total win of cooperation relationship, makes Shenyang red drug of flagship moments gleaming health fai. the company is more than capable of producing more than 10 form, more than 150 varieties, 55 species into the national health care directory, directory of more than 70 varieties into national OTC products.

Shenyang red medicine pharmaceutical co., Ltd. is the first enterprise of production and red pill.1972 year, Shenyang red medicine pharmaceuticals according to the folklore of classical prescriptions for a long time, using modern science and technology, develop and produce the first grain of red pill in China, so as to establish a "traumatic injuries, rheumatism pain and swelling" leading in the field of drug use. after for decades years of continued development and constantly innovation, Shenyang red drug has development for covers oral, and topical two large to drug way, contains Shenyang red pills, and Shenyang red drug capsule, and Red drug posted cream, and Red drug gas fog agent, and Red pills, multiple formulations of family series, for General patients cure fell playing injury, and rheumatism swelling provides has full system of solution programme, became people of family standing medication. company of other products: as milk addiction Xiao tablets, and herd tougu pills, and haizhu breathing will tablets, and Crown heart Su-in pills, and bezoar buck pills,, are to its unique of effect, and fine of quality, and reasonable of price and's award-winning general medical workers and patients of favored, near half a century to has been brisk marketing does not failure, has has get "national silver", and "China brand", honors title.

focus on product research and development and construction of quality management system of the company, backed by Shanghai University of traditional Chinese medicine and the University, in cooperation with Shenyang Pharmaceutical University, Liaoning University of traditional Chinese medicine, scientific research clinical strategic alliance formation, the establishment of post-doctoral research station, product research and development support. Shenyang red drug quality in the first place, from the source, established in bozhou, Anhui haozhou herbal processing plants, and building inspectors system, raw materials, pollution-free, no adulteration. in addition, Liaoning Shenyang, tieling established covering hundreds of acres of Red medicine GAP bases. to consumers and the community to fulfil the "medicine of conscience" commitment.

Shenyang red drug company marketing, in Liaoning province, Northeast as the main body of the market, has a high market share and market share, at the same time there is stable distribution channels and a wide range of terminals in the market, consumers have better awareness. the enterprise's share of the growing market for other cities, determined to strengthen Northeast, Henan, radiation national marketing strategy and layout. until the end of 2010, Shenyang red medicine pharmaceutical co., Ltd. 's annual sales will exceed 300 million, profits of $ 80 million. the completion of the preliminary national market coverage at the same time, red medicine in Shenyang pharmaceutical products have been exported to America, Southeast Asia, began international marketing plan and layout.

in order to further enhance the "Shenyang red medicine" brand, accelerate the brand promotion. company 2007 end started has integration marketing of strategy, in 2008 early and domestic famous marketing planning institutions jointly, hired national famous comedians fan Wei Mr Tan outline brand image spokesman, using provincial TV and various spread media, and PR activities and the national network, and newspaper, industry media, strengthening brand spread, combination Terminal promotion upgrade, Omni-directional more angle of to consumer Grand launched Shenyang red drug family series. through the implementation of family of Shenyang red medicine "blue ocean strategy", expanding brand awareness. loaded brand connotation continuously, inheriting culture through red and Red Wall and Shenyang pharmaceutical brand recognition of this distinctive symbol, Shenyang red, response in patients with drug-induced expression of social responsibilities and obligations, interpretation of enterprise cooperation and moral of prosperous, auspicious permanently.

hung medicine company, Shenyang focused on establishing the keen public interest, return the brand values of the community, in the "5.12" Wenchuan earthquake, generously donated $ 1 million worth of medicine to the disaster area to help healing of the masses in the disaster areas, and enterprise employees spontaneously donated, burdens of the masses and solving methods for the disaster area. on the occasion of the 11th National Games held, Shenyang red medicine donated to the Organizing Committee free of drugs and money, for staff involved in the construction and treatment of symptoms of traumatic injury participating athletes. in April 2010, yushu in Qinghai province after a disaster occurs, Shenyang red medicine pharmaceutical company made another Red Cross donated to the disaster area in yushu in Shenyang Shenyang family series of Red medicine drugs worth 1 million Yuan, while in the world Red Cross day 5.8 days for yushu earthquake orphans love donation, Wenchuan, Shenyang three umbrellas.

heritage history, and create the future, medium known as "national treasures, wonderful work of traditional Chinese medicine" Shenyang red medicine, not only is the Northeast, is the country, will go to the world. Shenyang red medicine people to revive the Mission of traditional Chinese medicine in China, continuously for businesses, partners, employees and consumers and the community to create greater value.