principle: service farmers, contributing to society.

enterprise spirit: United practical, innovative and efficient.

management concept: talent-oriented, quality first, integrity management, and scientific development.

marketing concept: the user is God, create the most benefit for the user.

management concept: establish a philosophical concept in believing, in decision-making and implementing scientific view, when you're operating in the emphasis on artistry, a good Manager is the perfect combination of philosophy, science, art.

quality: brand is the image of the enterprise, quality is the life of enterprises.

security concept: Ning million loss, not to hurt people.

talent: with a good talent around, introducing much-needed talent, training future personnel and eliminate useless talents.

culture: with the ambitious goal of encouraging people with scientific concept of infected persons; with a broad space of the development of the human, with expectations of the place people.

action: the initiative, rapid response, immediate action.