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Company Culture vision to create a world-class quality, tree a century of excellent enterprises   mission to consumers, provide quality products and services. for employees, and create a working atmosphere of harmony and mutual respect. to business partners, provide fair, reciprocal and mutually beneficial cooperation platform. community, create more value, take on more social responsibility.   core values of integrity, responsibility, teamwork, innovation, and service   integrity , honesty, and up, perform, to heart. letter, keep commitments, stressing credit, Word, letters to people outside, even setbacks, pay the price also must adhere to. honesty is a responsibility, guidelines and resources.   responsibilities responsibilities are the lifeblood of enterprises. when responsibility is when the problem occurs, first seeking accountability on attitudes. the responsibility of managers: is well managed to attract staff of the highest calibre, and guide them, so that they show only. within the company's biggest untapped resource is the potential of the staff and managers have a responsibility to play a wide range of intelligence forces. producer responsibility: stresses the producer according to quality requirements, responsibilities of the operations required to provide customers with quality products. service responsibility: finished work does not equal service customers, responsibility means not making excuses, good faith to solve the problem. corporate social responsibility: shape the corporate brand of product and service quality monitoring; to the humanitarian care.   Team "there is no perfect individual, only perfect team" mutual trust, open communication, personal, team player, to a common vision for the highest goal. respect the value of each employee, we believe that the employee and company growth, it is our responsibility and pride.   innovation innovation is the driving force of enterprise's sustainable development. technical innovation is the wings of the enterprise. product innovation is the fundamental business survival. marketing innovation is the enterprise development space. marketing innovation is the expansion of marketing channels. management innovation is the cornerstone of the development of enterprises. system innovation is the guarantee of enterprise activity.   service services reflects the value of brands. services, strategic brand operations a top priority. services, improving the competitiveness of enterprises.。