Lotte construction of corporate culture as the Foundation for enterprise development, adhere to the "people-oriented, innovation" concept, to regulate and guide enterprises to act.
    , and Lotte adhere to the "people-oriented", depending on the people-most valuable corporate resources, and care for the people who care and respect for human as a basic prerequisite for success in, creating an employee with high honor, responsibility and a sense of accomplishment, the feeling of belonging by interest groups, establish a "honesty, hard work and dedication" spirit of Lotte.
    , and Lotte respected "value of innovation" and constantly pursuing technological innovation, product innovation, service innovation and management innovation, the "excellence, leading" as the source of competitive advantage in strength.
    , and Lotte has always adhered to the optimal price/performance ratio and when customers need products, with the fastest speed required to meet customer, with the best attitude in doing after-sales, and colleagues to create brilliant!