business Philosophy: Cheng-cast brand German newspaper social

enterprise policy: do fine so special stronger bigger

Entrepreneurship : reputation first management excellence in the first insatiable

talent development philosophy: Bo public world of long, satisfied the world's talent

marketing idea: brand marketing, green marketing, innovative marketing personalized marketing

market management strategy: to stabilize the domestic market, international market development for high-end market

service concept: credit management, customer satisfaction, with excellent quality, excellent service, to win customers.