century Starlight enterprises target
quality target--rate 100%.
sales goal--customer satisfaction rate after 100%.
brand targets--industry reputation famous enterprises, creation of brand image.
target--faithful to cultivating customer loyalty marketing in the near future; excellent management of exchange for stable growth; won the expansion of markets for sustainable development.
vision-credibility-to company culture, management style, quality integration market.
century Starlight one tenet of
enterprise spirit--innovation, the pursuit of perfection.
management purposes-the preciseness and factualism and running efficiently.
purposes-extreme-customer service, reputation first.
century Starlight development strategies
-brand strategy-oriented by customer demand, build system, to enhance their reputation in the market for the purpose of promotion, to foster customer loyalty for core maintenance.
rule--wisdom of competitive strategy, respond quickly to change, innovation beyond.
marketing strategy--to create a market, market, leading the market, win the market.
success strategies--really beat myself not others, is not an objective factor, but ourselves. the
innovation strategy--quickly absorbed, rigorous practice, conscientiously sum up, sublimation innovation.
century Starlight people company philosophy
business philosophy-the infinite quality of dedication to integrity, with excellent service promised for quick reaction to market.
marketing idea – marketing is not for sale. (production cooperation, loyalty, service, reputation, are goods, intangible assets, "buy" is the customer sincere cooperation and a happy heart of credibility, and steadfast loyalty.
quality--small mistakes cause big consequences, faulty work is substandard products.
responsibility – failure is the responsibility of senior leadership of the strategic decisions; failed to improve staff quality is the responsibility of middle managers; individualism, parochialism defects are caused by a personal responsibility. the
concept-zero defects. (think twice about plans in advance, do not affected. otherwise, returned to waste of time, development of resistance-reducing efficiency)
survival concept-addition, critically think, think, think Super. the
idea-just not in the market to meet the market's management philosophy, not the weak situation of supply exceeding demand. (always supply shortage in the market, innovation and reconstruction can bring in short supply of market situation)
compete competition concept --no outside competitors, peer is also a cooperative friend. the
successful concept-to do others believe impossible things, do others think simple is good, this is the road to success. the
idea-management is the foundation of development, is a process of quality, build loyalty is purpose.
issues concepts – not found problem is the biggest problem, recurring problem is management, men of low quality is not your problem, but you cannot improve the quality of staff is your responsibility.
century Starlight principles of human enterprise
responsibility to dispose of 20% responsibility principles of--80% employees; 20%-80% responsibility of leadership.
principles of work--all in line with simple operation, is responsible for the problem to a simple treatment.
ideological principles--proceeding from reality in everything, seeking truth from facts.
