Kay solid corporate culture consists of the enterprise purpose, spirit of enterprise, core values, business ideas, employee code of ethics and code of conduct form.

• Enterprise purpose: community satisfaction, customer satisfaction, employee satisfaction
• enterprise spirit: Seiko secret agents engage in production, careful management and excellence in development, unity
• core values: market is the enterprise, products of the sea is the Ark, management of the enterprise is the enterprise's helmsman, employees are the driving force of enterprise
• management concepts: supply and distribution the interest of both the map, are satisfied and achieve win-win, and win-win development, was unbeaten road.
• employee code of ethics and code of conduct: love and the law, devotion dedication, solidarity, courtesy, wisdom, honesty and thrift deeds, work hard, hard work and innovation.