I, core values: people-oriented self-transcendence

meaning "people-oriented, self-transcendence" of values is of Elm company the core of the corporate culture. is the common value of employee orientation, ideas and ideals, pool staff and enterprise, and inspired great spiritual power and physical force.

Second, the strategic thinking: brand, customers, employees, three in one, times and win-win

interpretation: employees in the enterprise brand, customer, equally important strategic location, realization of ternary one, times and win-win, is of Elm company pursues long-term strategic thinking and development oriented.

third, the business philosophy: integrity State Enterprise     cooperation and competition; technology follow-up   cost leadership

interpretation: correct management idea and value orientation of philosophy as long, used to direct all business activities of the enterprise, important breakthroughs in Ulmus is the innovation of the company business.

four, enterprise spirit: keeping responsibilities and dedication   hard work     continuous innovation; the pursuit of excellence

interpretation: Yu of the company's entrepreneurial spirit, is the soul of enterprise value. is a long-term integration of enterprise spiritual civilization arising out of the precious spiritual wealth. it features can turn invisible to visible, abstract to the concrete, spirit is material, and continue into the talent and creativity of our people management practices.

five management policy: standard   strict   lean   efficient

interpretation: standardized, rigorous, lean, efficient, Ulmus is the long-standing basic principles of management practice.

six, Yu people of faith

is my interests and responsibilities of the company, I was the company's resources and wealth