source Wuhan University days the concept of corporate culture
foreword: management is the highest realm of cultural management, the highest competition of enterprises is the culture of competition. there is no ideological and cultural achievements of the enterprise, not business peak; entrepreneurs, Trinity of enterprises, ideological and cultural qualities, is the best State for business development. the competition of modern enterprises (including State) after all is a culture of competition. enterprise culture is the spirit of our enterprise pursues the highest guide is the soul of an enterprise! Corporate culture is the sum of Enterprise behavior of all employees. through corporate culture, changing the habits of mind of each organization, forming a clear sense of personal responsibility, so as to achieve change in habits of each organization, which is the purpose of our business culture.
yesterday's day source growth created a day source development today, today's culture will inevitably cast day source for tomorrow's brilliance. we are committed to the vision, the source of core competitive ability, guided by the core values to build a strong corporate culture system to support continued development of tianyuan.
corporate vision and objectives : the use of modern technology, continuous innovation, across geographical boundaries, by establishing a service network, service in the seed industry to become leading the progress of agricultural science and technology, specialization, public leader, a modern enterprise.
enterprise mission : promoting the innovation of agricultural technology and enhance agricultural production
core values : food for the day, such as the source; originated from, and report to the people.
corporate philosophy:
"water" philosophy –
1, doing business as target, source, keeps running into the ocean of rivers, Enterprise vitality unlimited;
2 infinite Bao Rong, unlimited brings together, do business like, unbounded intangible flow, cause endless sources;
3, a man is as intangible as a water, unlimited development potential; transparent like water, letter based on unbounded like water, have broad inclusion of the mind.
enterprise management system –
Enterprise tenet : use high-tech innovation service in the development of seed industries, nurturing a strong corporate brand, community, shareholders, employees, and the coordinated development of customer value.
enterprise policy : navigating technology; service agriculture; rich farmers.
enterprise development strategy :
1, attentive, focused, specialized in seed industry;
2 And "plate interactive strategies": technology innovation services to market, to market any auxiliary in technology innovation;
3, and "triangle brand strategy": to series of products brand and optimization of service brand for two corners, support cultivation strong of enterprise brand for corner, formed triangle brand strategy;
4, and "six of strategy": governance mechanism public of; management mechanism scientific; research and development mechanism patent of ; Markets covering globalization; marketing channel network technology professional services.undefined
network concept : rely on agents, retailers, focusing on user level network database, establishing modern business flow chain.
competition view : good competitors successful, good success is indisputable.
service concept : "the combination of four, two-for-two" service principle: breadth – strive to cover important areas of township and village groups; depth – in-depth on-farm; length – the pre-sale, sale, after-sale service, adhere to the accumulation of many years; accuracy--large scale farming, Science and technology demonstration for preferred customers. to heart transplants, professional technology and practice in the field-for-letter combination; personal service combined with remote communication.