,, "corporate culture" the concept from Japan and the United States introduced into China, after more than 20 years of digestion, absorption and development of "corporate culture" began to be theorists and concern to the business community in China. especially when everyone has come to realize that outstanding and most successful companies when there's a strong enterprise culture, to build up its own corporate culture will be integrated into corporate management agenda. the enterprise cultural construction in enterprises in full swing, we are tempted to ask this question: what is culture? Employees frequent culture and entertainment activity; a powerful set of slogans, and size fits all the available; some, such as garden plants, advanced unit of mass culture and more bronze medals, all of these is that we build corporate culture content?

corporate culture that believed in and attached to the values found in practice, which means that believed in and advocated and real values in practice. as a new concept of enterprise management refers to enterprises and other economic entities in the course of production and operation, along with its economic prosperity gradually formed and established and deeply rooted in every Member of the company's unique spiritual accomplishments and ideas in the mind, is the spirit of enterprise culture.

corporate culture, including enterprise management concept, the spirit of enterprise, values, codes of conduct, ethics, corporate image, as well as all the staff to the enterprise's sense of duty, honor, and so on. the phenomena that the human person is the carrier of culture in enterprise, rather than a matter-centric phenomenon, jointly accepted by all members of an enterprise, universal access, rather than business unique to certain people, and is gradually accumulated in the course of business development

understanding of the corporate culture includes the following 6 areas:

1, corporate culture is pervasive, Enterprise, corporate culture, it is built up slowly, cannot happen overnight.

2, is a symbol of corporate culture, as a whole, unique, stable, hard to change.

3, part of the corporate culture has both physical and intangible part is composed of the conscious and unconscious learning, not ideal for writing, vision and mission, but to everyday practice, communication and religion.

4, corporate culture can be thought of as a cycle. the philosophical expression of value, value on the behavior, philosophy of action says.

5, providing a comprehensive individual culture, is a "hard control" and "soft constraint" organic unity. "hard" manifested by the creation of rules and regulations, the creation of cultural environment, "soft" attaches importance to creating an atmosphere, establish a corporate spirit, cultivating member values, emotional investment between Member

6, simply put, corporate culture in which businesses in how to get things done.

Composition of

corporate culture can be divided into three levels:

1, spiritual and cultural layers including core values, entrepreneurship, business, business ideas, business ethics, and the philosophy.

Layer 2, System: various rules and regulations as well as the rules and regulations of the enterprise has followed the concept, including the concept of human resources, marketing, production concept.

3, material culture: including appearance, corporate identity, and cultural transmission network.

enterprise spirit level for physical and system layers provide the ideological basis of the enterprise, is the core of enterprise culture, institutional constraints and regulating mental and physical layers of construction; while the physical material basis for system layers and spirit team, is the external manifestations of the culture of enterprise and carrier. the interplay between these three, which together form the entire contents of corporate culture.