British special chemical enterprise culture as "happy culture", that "happy working, happy to learn, happy life." Core values is "happy work"; promote the "integrity, standardized, efficient, excellent," the spirit of enterprise; practice "seize the day" business style; follow the "management is no small matter," the management idea; shoulder "to create additional shareholder rewards for employees to create a better life "business purpose; adhere to the" based on resources, development advantages, intensive farming, the pursuit of excellence "business philosophy; to pursue" good vision appealing to reasonable remuneration to retain people, with a good mechanism achievement "and the concept of talent; adhering to the" people-oriented, customer first "business principles; in accordance with" advantage of local resources to create chain industry, leading the recycling economy and promote harmonious development "approach to development, efforts to achieve" the company into a set of power chemical as one of modern enterprises "shared vision.

firm's strategic positioning, indicate the future direction of the company; company vision is the goal of all staff and ideals and beliefs; core values are the most core concept; spirit of enterprise, the company's basic philosophy; concept of talent, management philosophy, corporate style, behavior, philosophy, etc., based on core values and entrepreneurial spirit-based thinking involves a number of specific aspects of the concept.