faith
the community, businesses, employees, customers, suppliers, shareholders and the integrity of the
innovation
< P style = "PADDING-LEFT: 30px"> ideas, innovative thinking; system and mechanism innovation; technology, product innovation; management, methods of innovation.
harmony
business and society, employees, customers, suppliers shareholders harmony.
committed to the development of aerospace technology industry, providing the community with quality products and services
to create a sustainable development, social responsibility, leading a reasonable return to shareholders of listed companies
contributing to society, care for employees, customers first, return to shareholders
aerospace tradition: self-reliance, hard, strong synergy, dedication, rigorous and pragmatic, the courage to climb
"bombs and one satellite" spirit: patriotic, selfless dedication, self-reliance, hard work, vigorous cooperation and the courage to climb
"manned" the spirit of : willing to bear hardship, to fight, especially to research, especially to the spirit of dedication
three space development history of China's space in the form of precious spiritual wealth, the aerospace company's intangible assets, must rely on space resources.
strict, careful, detailed, real, honesty, courage, diligence, and
corporate logo with "HT" evolved from the abstract, the pronunciation is "HT".
the rich meaning of the corporate logo is the embodiment of the brand's core values.
interpretation of the meaning of the unique high-tech aerospace :
to "Hang ; Tian "and" High tech "the first letter of the design elements, pun, on behalf of the" high-tech, good quality, unlimited to "brand meaning.
fusion of traditional culture and characteristics of the times:
use of Chinese calligraphy strokes , Yu said China's traditional culture and the integration of characteristics of the times; each a metaphor for the bits and pieces and the accumulation of power.
embody the spirit and aerospace business development:
blue and white to blue as the basic color space together with the gradient effect, both modern and technological sense. Both the shape of the background Earth, and if the vast sky, the three vertical strokes and horizontal strokes, which runs through three of China's space metaphor for adhering to the spirit of unity and work together on all fronts and major industries, steady development, high-spirited, the pursuit of excellence, reflects the "intention to create the future" business philosophy.
cultural values inherent in the success:
The main sign was a V-shaped strokes, English victory "VICTORY" the first letter, containing the Shanghai Aerospace successful culture, standing proudly metaphor for the global aerospace mechanical and electrical will create a successful future.