corporate culture is its employees shared ideas, values and codes of conduct comprehensive, core elements are: business ideas, entrepreneurial spirit, corporate style , business purpose, such as corporate image and corporate values.

business ideas

beyond the self, always walking in front of

beyond the self to have been first. "Talmud," says: "Beyond the people who can not be considered true beyond; beyond their own past, is the real beyond." If the hard-working encourage each other in order to surpass themselves, then one day. Will naturally go beyond the others, go in front.
Both for the entire enterprise or every employee, never satisfied with the status quo should have a spirit. "Dissatisfaction is the wheels up."

only constant innovation and continued beyond. To walk in front of others. Walk in front of competitors. Only continuous innovation and continuous development of business continuity is beyond the power and source.
Never walk in front, on the one hand the development of our business will never walk in the same industry, competitors in the forefront, on the other hand we have people fight hard, not far behind.

"beyond self" is a dynamic process of development, which requires every employee to continuously improve their own qualities. Adjust the knowledge structure, adapt to the changing environment and continuously enrich and perfect their own, always in the forefront of the times.

Entrepreneurship:

self-improvement, strive for perfection

Enterprise style:

rigorous fast, says it will do

business purposes:

pursuit of excellence, to create the best results

return to shareholders employees, contributing to society

corporate image slogan:

green to create the future

corporate values:

core values: integrity of life, Work hard
Management concept: people-oriented. Scientific and standardized
market concept: sincerity letter, do users who never friends
; Talent: to create value for the enterprise is to build a talent to staff to maximize the value of the concept stage
quality: user satisfaction is Our standard service
view: dedication to customer service, focusing on every detail

logo:

blue wavy line represents the geographical characteristics of Qingdao, also reflects the company a distinct sense of technology and attention to environmental protection; have a sense of infinite extension, reflecting a long history of development of Qingdao Soda Ash is to forward to the future.