Entrepreneurship: self-confidence, sincerity, innovation .

price values: understanding, respect and harmony.

philosophy: market-oriented, first-class quality, advanced technology, quality service.

development philosophy: aimed at the advanced international goals, based on the development of major industries, the expansion of related industries, to enhance capital operations, exploration diversified development.

quality concept: first-class human resources and management to pursue the perfect product and service quality.

customer philosophy: like users would like, is the company's survival and development of fundamental interests.

with a View of: day pass will be responsible for the integrity, dedication of the staff as the company's wealth. Respect for knowledge and talented persons, treat their employees, focusing on teamwork, is the day the cause of sustainable development through the inherent requirements.

shareholder responsibilities: day through the management team of governance by norms and tireless efforts to create stability for shareholders and investors to increase returns .

social responsibility: day pass to global development goals to revitalize the Chinese technology industry responsibility, innovation and strengthen the country and serve the community.

Vision: a technology leader, the international influence of the innovator brand.