Heavy LOVOL International Company Limited (Fukuda Lovol) is a construction machinery, agricultural equipment, vehicles as the main business of large-scale industrial equipment manufacturers, by 2010 sales revenue $ 14.2 billion. 2011, Fukuda Lovol with the "organic growth, structural adjustment, globalization" of excellence, "Revo" appraised value of the brand rose to 14.311 billion yuan, ranking the 500 most valuable Chinese brand list No. 64 . Company was recognized as "National Key High-tech Enterprise", Institute of Engineering Technology was recognized as "National Enterprise Technology Center", the company leading product has been identified as "Chinese famous brand" and "China Famous Brand", "the most competitive brand. "
Fukuda Lovol leading products reves Ceres combine sales for 10 consecutive years, ranking first in the industry, the market share of 70%; revo for six consecutive years and medium-sized tractor industry-leading market share. Fukuda five-star three-wheeled motorcycle sales for six consecutive years, the market share of industry first; to Revo loaders, excavators, rotary drilling rig, represented by high-speed Revo construction machinery business, health, development, and market competitiveness continues to rise, as the industry's fastest-growing brands.
Recent years, the company's "organic growth, restructuring, globalization," operating under the guidelines, and actively build on the future development of international business management and operating platform to promote engineering machinery, agricultural equipment and vehicles to achieve three major industries balanced and rapid development.
To ensure research and innovation capacity and international standards, R & D center in Shandong, the establishment of Beijing and the European R & D center set up R & D platform synchronized world of the Trinity, according to the strategic needs of global, fully introduce and absorb the world of products, technologies, personnel and other advantages of resources, comprehensive utilization of the team, system, culture, power management, the enterprise value chain, value added and value creation, the core technology has always been with the world.
Obtained in the domestic leading position in several market segments, based on the Fukuda Lovol actively explore the international market, in 2011, the company has built more than 300 sales and service providers by the composition of the global coverage of more than 120 countries and regions set 'sales, service, parts supply, user training and feedback' are integrated into one global marketing network system and export products include agricultural equipment, construction machinery, vehicles, three major industries.
2011 years the company "five" year of the initial implementation of the strategy, in the second half, the company will continue to adhere to the "organic growth, restructuring, globalization," the management policy, through the "business model innovation, technological innovation, management innovation, human resource development ", and" domestic-liter level, overseas step "goal.
Future, the company will be China-centered, to maintain position as market leaders in China, the Chinese into a global industry-highway business center, three key countries in the global industrialization, regional markets in both developed to obtain market break, from a regional to a global enterprise business transformation. Through 10 years of hard work and strive to Fukuda Lovol a world-class mainstream machinery and equipment manufacturing companies.