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Company Culture spirit of enterprise: [ground] [Kim] [Germany] [precision] [signal] ■ Swatch's " ground " "diligence and neglected in play; line as Si, was destroyed with the" (Han Yu, "Progressive school solution ") skills to achieve specialization, diligence and hard work and research needs of refined thinking, to pay a high price. Northern Song Dynasty poet, calligrapher Huang Ting in the" Xi lame move text "that" hold ground up humble, and clever person chou. "A ground needle points to the importance of the Qing Zeng also made" five ground "(body wash, eye wash, Shouqin, mouth wash, the heart ground), says that although the official duties of the aphorism, But for any career, but also improve the ability of professional activities, the quality necessary to do their work conditions, pay a sweat, there will be a harvest. Qing Dynasty scholar Ji Yun also said: "Heart in Art, the Art will work; Heart in the post, its staff will move. "With perseverance towards work" crazy fresh ", there is no insurmountable difficulties. ■ Swatch's " thrifty " ; ; ; "... ... but the light can be frugal, but Kim can Honesty. "(Zhou Shunchang" section later Jian De rose brethren ") " fine to self-cultivation, frugal and Germany to support "This is the old saying. To achieve the future Swatch grand cause, we must vigorously carry forward the hard work, thrift do corporate spirit and this spirit to establish an important position in the corporate culture, and gradually form a good idea thrift holding enterprises atmosphere to straighten out the traditional attitude towards hard work, will reflect the continuous development of this enterprise can maintain vitality. spirit of hard struggle, first thought to be hard work. Secondly, we must vigorously promote the hard work and dedication, hard work, dedication and real is never to retreat in the face of difficulties and hard work spirit, encouraging despite the difficulties, hard work the company will be thrifty and hard on a scientific basis, to promote thrift, thrift everything, to really form a "save glorious, a waste of shame", "save with award-winning, waste should be punishment "concept, the hard work from the" save a penny a kilowatt, a drop of water, a paper and a pencil "to start, and perseverance perseverance and now large-scale enterprises, and some new employees often have wasting phenomenon should arouse the attention of business leaders. frugality is certainly a noble virtue, but also to avoid the excesses of thrift does not act in the ceremony, some of the best master degree is necessary. ■ Swatch's "Germany" ; ; "Road to G, together with punishment, free and shameless people. Road to Germany, with propriety, there is shame and the grid. "(" The Analects of Confucius • The government "language) " gentleman Jinde they fail "before they become a major event, not a good moral character and virtue is not creating a virtuous products to our product set in a personification of virtue, by our business people to decide in the Swatch company in Germany is rigorous and pragmatic, excellence is German, is German thrift Founder, strict compliance is Germany, integrity service is de ... ..., in all our work is a theme throughout this. "Hede Heaven" is the basis of traditional Chinese philosophy, "has been pushed and the people" is the moral way of thinking, "Gui Lok Kwan" is the basic moral values, and "repair Qi Zhiping" is the practical operation of its ethics program, according to employees of memories, a few years ago, very late, when employees work overtime, no matter late, white always always want to see everyone workshop, which gives us great encouragement, but it shows the white of the total personal care and care of employees, from that point on, rising to the level of thinking that the word "love "love that is" moral ". ■ Swatch of " fine "