Shenzhen Fiyta (Group) Co., Ltd. was established in December 23, 1987, after years of hard temper, has grown into China's flagship enterprises watches, Department of the domestic CD eleven Watch listed company, set watches, research and development, design, manufacture and sales, with "Fiyta" well-known brand and "Harmony" business brand, sales network covering the whole country. Rapid growth of business in recent years, compound annual growth rate over 50%for many years, the brand value rising.

Since its inception, adhere to brand strategy, has won the "King of Chinese watch" and "China Famous Brand", "Chinese famous brand", "13 consecutive In the first national market sales of similar products, "and many other honors, the company emphasis on R & D and new product development, with municipal enterprise technological centers and more than 100 patents involved in establishing and revising the watch industry, four international standard, five national standards , 14 industry standard. And Tsinghua University jointly organized the "watch Fiyta Cup Design Competition", has become the highest level of international design competitions worldwide. Fiyta table space with the development the "Shenzhou V", "Shenzhou VI" and "Shenzhou VII" the successful launch of manned spacecraft, successfully completed the task. "Fiyta" has been among the world's three major aerospace table brands.

Fiyta Harmony is Watch the world's professional distribution and service chain, has a strong capital and good management ability. Currently has 115 stores across the country, is the use of a unified firm, covering the most widely-known regional chain brand watch sales. In recent years, Harmony uphold the "integrity, standard, professional, warm and" business philosophy, strong, rapid expansion of the distribution network, sales profits increased significantly, and to strengthen cooperation with international brands, won the Swatch Group, Rolex Group, Richemont Group, Sowind Group, and the broad support of the independent brands.

Fiyta company always attaches importance to employee learning and growth, focusing on the establishment of a learning organization, was reelected for three consecutive years 2006, 2007, "China's Most good employer "title. The company continued to introduce advanced Lean Six Sigma and the Balanced Scorecard management tool to enhance organizational capacity. Fiyta will continue to improve their international competitiveness, "shaping the international brand, a global enterprise" vision.